Once, there lived a boy in Italy named Ferrucio. Born to grape farmers in the Emilia-Romagna region, he was always more interested in the machines involved in farming rather than the activity itself. The family wasn't exactly well off, but owing to his tremendous mechanical knowhow, he started manufacturing tractors; the business took off and made him a wealthy person indeed.
He was the owner of a Ferrari (amongst other cars) but noticed that Ferrari's cars had inferior clutches, and he was also not too happy with their after sales service.
So one day, he went to Enzo Ferrari himself with the hope of bringing these flaws to the great man's attention. However, Ferrari was too arrogant and said that he didn't need "a tractor maker's advice", and turned him away.
This provided the motivation for Mr. Ferrucio to go one up on Ferrari, and to start his own automobile company, which exists even today; and if I may say so, is doing rather well too.
Oh, and before I forget, Ferrucio's last name was Lamborghini.