Ratan Tata has unveiled world’s first gold jewelry car to mark the occasion of 5000 glorious years of jewelry making tradition in India, from its Group company Titan Industries.
The chairman of Tata Sons went public with its Nano studded with 80 kgs of purest 22 karat gold, 15 kgs of silver and other precious stones, created with devoted efforts of 30 premium artisans. In short, every effort has been made to make the world’s cheapest car as one of the most expensive one; with gold prices hovering around Rs.28,100 per 10 grams.
I leave the arithmetical calculations for you to arrive at the astronomical worth of this car, will you? Okay, let me tell you – the worth of this ‘bling’ version of the Nano is pegged at a whopping Rs.22-crore. And, forget not, you still have to fuel it with soaring petrol prices, which is highest in India from across the globe.
At one point of time, media was rife with speculation that Tata Nano could as well go topless, the convertible way. However, the Nano has emerged all the more covered by being wrapped with precious metals and stones all over it.
The car was presented by GoldPlus, a jeweler brand of Titan Industries, which is better known for its branded watches. Titan Industries’ GoldPlus caters to the jewelry preferences of the semi-urban and rural Indian customer; with a presence in 29 towns spread across 6 states.