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To assist with the design, Camenzind Evolution teamed with Setter Architects and Studio Yaron Tal ; a fitting partnership given that nearly 50% of all office areas were allocated to create ‘communication landscapes’; diverse environments designed for teamwork, collaboration and communication with fellow Googlers.
In addition to collaborating design firms, each floor was designed with a different aspect of the local identity, with each theme selected by a local group of Googlers who assisted in the interpretation.
For lunch, the Googlers can choose from three restaurants with different themes: non-kosher, kosher dairy and kosher meat.
Only 7 of the 8 rented floors in Electra Tower are actually occupied by Google. The remaining floor gives space to a new ‘Campus’, opened in December by the Israeli Prime Minister. ‘Campus Tel Aviv’ powered by Google for Entrepreneurs, is a new hub for entrepreneurs and developers, providing a base for start-up companies, and is only the second Google ‘Campus’ worldwide.
Finally, sustainability also played a vital role to Google in the development of their new Tel Aviv offices and the project is currently awaiting LEED ‘Platinum’ certification, the first of its category in Israel.
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